El Masria Group launches its first OOH campaign for the Isola Sheraton in Greater Cairo | INSITE OOH multimedia platform

El Masria Group Development, is a leading Egyptian entity, which has been a business for over thirty-five years. With a huge portfolio of projects, El Masria Group Development has been a pioneer in real estate development in all Egyptian cities and has planned to expand its investments in new Egyptian smart cities as “The Tourism Capital of Egypt” by launching separate “ISOLA” projects including ready-to-move-in “Residential, Commercial, Administrative and Clinical” units. The company also has a large land portfolio in Heliopolis, Sheikh Zayed and the North Coast, where a huge project will be established on these lands in the next stage.

With investments exceeding EGP 6 billion, El Masria Development presents its first OOH campaign for real estate promoting one of its newest development projects; Isolated Sheraton! The Isola Sheraton project spans over 45 acres and is Heliopolis’ premier residential, commercial and administrative complex.

In the OOH campaign, El Masria Group Development uses the music taste of billboard viewers as a method to create a certain expectation from potential buyers. With the caption; “The new symphony of life”, El Masria Group Development creates an architectural expectation that can transform into a feeling of synchronic and harmonious melody.

With El Masria Group Development’s huge portfolio of projects, what OOH campaign will it launch next?

Check out Monitoring Out of Home (MOOH), a media intelligence agency and analytics system active in Cairo and Dubai, to learn more about El Masria Group Development’s campaign.